Main Street

• Implement Downtown Improvement Plan and Central Business District Zone revisions
• Provide staff support for adoption and implementation of Business Improvement District
• Provide active code enforcement
• Continue Main Street community policing program
• Enforce commercial trash collection for all Main Street businesses
• Implement building restoration program – design guidelines, color palette, development standards, and façade improvement program
• Develop and implement enhanced Main Street streetscape plan (banners, landscaping)
• Outreach to Spanish speaking downtown merchants
• Improve pavement conditions of North and South Alleys

Business Development

• Revitalize Redevelopment Project Areas: 
  • 10th Street Corridor
  • Highway 126 and Hallock Drive
  • East Santa Paula Street
• Review Master Plan for East Area 1
• Develop and implement business attraction and retention program for each business segment (retail/commercial/industrial/agriculture)
• Develop and implement job creation strategy
• Review Harvard Boulevard Land Use Policies (setbacks, land uses, etc.)
• Fund industrial/commercial/small business development grants and loans

Tourism

• Continue implementation of Tourism Improvement Plan to complement efforts of Heritage Valley Tourism Bureau.
• Continue implementation of long-range operations and finance plan for California Oil Museum.